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Strategic Corporate Communication 1st ed. 2017 edition
Stanton, Richard (Sydney, Australia)
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Strategic Corporate Communication 1st ed. 2017 edition
Stanton, Richard (Sydney, Australia)
Taking a new approach to strategic corporate communication, this book provides students and practitioners with the tools needed to understand what makes a successful communication strategy and how to implement it. It features global case studies from a wide range of business sectors to link theory and models with real world practice.
224 pages, 4 tables, 3 black & white line drawings, 2 black & white halftones
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 4 de octubre de 2016 |
| ISBN13 | 9781137544070 |
| Editores | Bloomsbury Publishing PLC |
| Páginas | 210 |
| Dimensiones | 237 × 160 × 18 mm · 354 g |