Recomienda este artículo a tus amigos:
Strategic Corporate Communication 1st ed. 2017 edition
Stanton, Richard (Sydney, Australia)
Strategic Corporate Communication 1st ed. 2017 edition
Stanton, Richard (Sydney, Australia)
Taking a new approach to strategic corporate communication, this book provides students and practitioners with the tools needed to understand what makes a successful communication strategy and how to implement it. It features global case studies from a wide range of business sectors to link theory and models with real world practice.
224 pages, 4 tables, 3 black & white line drawings, 2 black & white halftones
Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
Publicado | 4 de octubre de 2016 |
ISBN13 | 9781137544070 |
Editores | Bloomsbury Publishing PLC |
Páginas | 210 |
Dimensiones | 237 × 160 × 18 mm · 354 g |