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Marketing Higher and Further Education: An Educator's Guide to Promoting Courses, Departments and Institutions 1.º edición
Paul Gibbs
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Marketing Higher and Further Education: An Educator's Guide to Promoting Courses, Departments and Institutions 1.º edición
Paul Gibbs
A manual for anyone wishing to market higher or further education. It offers business-oriented guidance for readers whose main preoccupation may not be marketing itself, but who nonetheless need access to promotion skills, and it covers theory, practice and case studies.
153 pages
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 27 de enero de 2017 |
| ISBN13 | 9781138162464 |
| Editores | Taylor & Francis Ltd |
| Páginas | 156 |
| Dimensiones | 453 g |
| Lengua | English |
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