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Marketing and the Customer Value Chain: Integrating Marketing and Supply Chain Management
Fotiadis, Thomas (Democritus University of Thrace, Greece.)
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Marketing and the Customer Value Chain: Integrating Marketing and Supply Chain Management
Fotiadis, Thomas (Democritus University of Thrace, Greece.)
This book offers a systemic approach to the integration of Marketing and Supply Chain Management. It examines the strategic connections between supply chain and operations management and marketing by focusing on the factors that constitute the extended marketing mix, including product, price, promotion, people and processes.
352 pages, 65 Line drawings, black and white; 15 Tables, black and white; 65 Illustrations, black an
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 1 de marzo de 2022 |
| ISBN13 | 9781138394476 |
| Editores | Taylor & Francis Ltd |
| Páginas | 340 |
| Dimensiones | 807 g |