Business Innovation in the 21st Century - Praveen Gupta - Libros - BookSurge Publishing - 9781419646638 - 1 de febrero de 2007
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Business Innovation in the 21st Century

Praveen Gupta

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Business Innovation in the 21st Century

The Business Innovation book, with Foreword by Dipak Jain, Dean, Kellogg School of Management, provides a framework for process of innovation in corporations for introducing new products, services, or solutions faster.** Features -- Powerful new framework called Brinnovation?; Types of innovation: Fundament, Platform, Derivative, and Variation; Management of Innovation; Measures of innovation.** Table of Contents -- Part I. Evolving Innovation -- History, Tools, creativity, innovation on demand; Part II. Understanding Innovation -- Brain processes, Framework, Deployment, Measures; Part III. Institutionalizing Innovation -- Service, Protecting, Commercializing, and Managing Innovation; Wisdom of Innovation by Bob Galvin, Former Chairman/CEO of Motorola.** To receive bulk discount, or purchase hardcover version, please visit www.accelper.com.

Medios de comunicación Libros     Paperback Book   (Libro con tapa blanda y lomo encolado)
Publicado 1 de febrero de 2007
ISBN13 9781419646638
Editores BookSurge Publishing
Páginas 406
Dimensiones 152 × 229 × 21 mm   ·   544 g
Lengua English  

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