Recomienda este artículo a tus amigos:
Marketing Research: Methodologies and Digital Techniques Phil Harris
¿Tienes un perfil? Iniciar sesión
Los regalos de Navidad se podrán canjear hasta el 31 de enero
Recibe notificaciones sobre nuevos lanzamientos de Phil Harris
Nuestros clientes opinan:
Añadir a tu lista de deseos de iMusic
Marketing Research: Methodologies and Digital Techniques
Phil Harris
This textbook offers an affordable comprehensive ‘no frills' overview of both the qualitative and quantitative research methods available to marketing researchers, with a special emphasis on online tools, techniques and technology, social media and the general impact of the digital environment on research methodology.
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 1 de marzo de 2026 |
| Fecha de lanzamiento original | 2030 |
| ISBN13 | 9781446299647 |
| Editores | Sage Publications Ltd |
| Dimensiones | 150 × 220 × 20 mm · 500 g (Peso (estimado)) |
![Cover for Yvonne Jewkes · Media and Crime - Key Approaches to Criminology (Paperback Book) [4 Revised edition] (2027)](https://imusic.b-cdn.net/images/item/original/071/9781526464071.jpg?yvonne-jewkes-2027-media-and-crime-key-approaches-to-criminology-paperback-book&class=scaled&v=1789848719)
![Cover for Yvonne Jewkes · Media and Crime - Key Approaches to Criminology (Hardcover Book) [4 Revised edition] (2027)](https://imusic.b-cdn.net/images/item/original/088/9781526464088.jpg?yvonne-jewkes-2027-media-and-crime-key-approaches-to-criminology-hardcover-book&class=scaled&v=1785733200)
![Cover for Richard Lynch · Strategic Management (Paperback Book) [11 Revised edition] (2027)](https://imusic.b-cdn.net/images/item/original/593/9781036243593.jpg?richard-lynch-2027-strategic-management-paperback-book&class=scaled&v=1794249188)
![Cover for Richard Lynch · Strategic Management (Hardcover Book) [11 Revised edition] (2027)](https://imusic.b-cdn.net/images/item/original/609/9781036243609.jpg?richard-lynch-2027-strategic-management-hardcover-book&class=scaled&v=1794249188)
![Cover for Robert V. Kozinets · Netnography: Qualitative Digital Inquiry for the Age of AI (Paperback Book) [4 Revised edition] (2027)](https://imusic.b-cdn.net/images/item/original/044/9781036217044.jpg?robert-v-kozinets-2027-netnography-qualitative-digital-inquiry-for-the-age-of-ai-paperback-book&class=scaled&v=1794249188)
![Cover for Robert V. Kozinets · Netnography: Qualitative Digital Inquiry for the Age of AI (Hardcover Book) [4 Revised edition] (2027)](https://imusic.b-cdn.net/images/item/original/051/9781036217051.jpg?robert-v-kozinets-2027-netnography-qualitative-digital-inquiry-for-the-age-of-ai-hardcover-book&class=scaled&v=1794124118)
![Cover for Annmarie Hanlon · Digital Business: AI, Strategy, Management & Transformation (Paperback Book) [2 Revised edition] (2027)](https://imusic.b-cdn.net/images/item/original/715/9781036243715.jpg?annmarie-hanlon-2027-digital-business-ai-strategy-management-transformation-paperback-book&class=scaled&v=1791208634)
![Cover for Annmarie Hanlon · Digital Business: AI, Strategy, Management & Transformation (Hardcover Book) [2 Revised edition] (2027)](https://imusic.b-cdn.net/images/item/original/722/9781036243722.jpg?annmarie-hanlon-2027-digital-business-ai-strategy-management-transformation-hardcover-book&class=scaled&v=1791208494)
![Cover for Stewart R Clegg · Strategy: Theory and Practice (Paperback Book) [5 Revised edition] (2027)](https://imusic.b-cdn.net/images/item/original/299/9781036213299.jpg?stewart-r-clegg-2027-strategy-theory-and-practice-paperback-book&class=scaled&v=1791208642)
![Cover for Stewart R Clegg · Strategy: Theory and Practice (Hardcover Book) [5 Revised edition] (2027)](https://imusic.b-cdn.net/images/item/original/305/9781036213305.jpg?stewart-r-clegg-2027-strategy-theory-and-practice-hardcover-book&class=scaled&v=1791207884)
![Cover for Bob Bates · Learning Theories Simplified: ...and how to apply them to teaching (Paperback Book) [4 Revised edition] (2027)](https://imusic.b-cdn.net/images/item/original/082/9781036246082.jpg?bob-bates-2027-learning-theories-simplified-and-how-to-apply-them-to-teaching-paperback-book&class=scaled&v=1791208631)
![Cover for Bob Bates · Learning Theories Simplified: ...and how to apply them to teaching (Hardcover Book) [4 Revised edition] (2027)](https://imusic.b-cdn.net/images/item/original/099/9781036246099.jpg?bob-bates-2027-learning-theories-simplified-and-how-to-apply-them-to-teaching-hardcover-book&class=scaled&v=1791208431)