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Handbook of Research on Effective Advertising Strategies in the Social Media Age
Nurdan Oncel Taskiran
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Handbook of Research on Effective Advertising Strategies in the Social Media Age
Nurdan Oncel Taskiran
Marc Notes: Includes bibliographical references and index.; This book focuses on the radically evolving field of advertising within the new media environment by covering new strategies, structural transformation of media, and changing advertising ethics--; Provided by publisher.
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 28 de febrero de 2015 |
| ISBN13 | 9781466681255 |
| Editores | Business Science Reference |
| Páginas | 540 |
| Dimensiones | 216 × 279 × 30 mm · 1,53 kg |
| Lengua | English |
Ver todo de Nurdan Oncel Taskiran ( Ej. Hardcover Book )