Top 25 Advertising Kpis of 2011-2012

Publisher Marketing: The "Top 25 Advertising KPIs of 2011-2012" report provides insights into the state of advertising performance measurement today by listing and analyzing the most visited KPIs for this functional area on smartKPIs.com in 2011. In addition to KPI names, it contains a detailed description of each KPI, in the standard smartKPIs.com KPI documentation format, that includes fields such as: definition, purpose, calculation, limitation, overall notes and additional resources. While dominated by KPIs reflecting cost performance and material handling, other popular KPIs come from categories such as transportation, time performance, delivery quality and warehousing. This product is part of the "Top KPIs of 2011-2012" series of reports and a result of the research program conducted by the analysts of smartKPIs.com in the area of integrated performance management and measurement. SmartKPIs.com hosts the largest catalogue of thoroughly documented KPI examples, representing an excellent platform for research and dissemination of insights on KPIs and related topics. The hundreds of thousands of visits to smartKPIs.com and the thousands of KPIs visited, bookmarked and rated by members of this online community in 2011 provided a rich data set, which combined with further analysis from the editorial team, formed the basis of these research reports. Contributor Bio:  Brudan, Aurel The KPI Institute is the global authority on Key Performance Indicators (KPIs) research and education, providing through its publications and training courses insights on how to measure and learn with KPIs. It operates www.smartKPIs.com, the result of the research program dedicated to documenting and cataloging how KPIs are used in practice, an online portal containing the largest collection of well documented KPI examples, supported by a community of tens of thousands of members. Over the last three years, the team at The KPI Institute: Documented 7,000+ KPIs from 15 functional areas and 24 industries; Reviewed 1,000+ performance reports from 125 countries; Referenced 20,000+ resources as part of the documentation process; Developed over 30 KPI Dashboards and Balanced Scorecards. The main activities of The Institute include: Research and Publications - contributing to the development of the performance management discipline by actively researching and publishing articles and reports; Education - delivering performance management training to develop skills in related processes/systems, from KPI selection to Balanced Scorecard implementations. Testimonials "The Top 25 KPIs of 2010 helps in understanding all the performance measures which should be taken into account to optimize performance Scorecards with grading is another vital tool..." Jacob Brown, United States "smartKPIs.com provided a simple yet powerful scorecard and dashboard model to start building our own with our business intelligence tools." Humberto E Della Torre, El Salvador "I was pleasantly surprised of the level of experience and knowledge of the smartKPIs.com team. The toolkit delivered was what I had anticipated to be." Alex Giammona, Australia "Guys we are very thankful of the hard work you do. Your website really guides us on the daily performance management of our organization." Omphile Macheng, Botswana "Really a very good and useful website, I am excited about the content and comprehensiveness of data on your website, and I will recommend it to all professional in the governmental sector in United Arab of Emirates, Wish you all the best." Mahdi El Horchi, United Arab Emirates