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Fashion Branding and Consumer Behaviors: Scientific Models - International Series on Consumer Science
Tsan-ming Choi
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Fashion Branding and Consumer Behaviors: Scientific Models - International Series on Consumer Science
Tsan-ming Choi
Fashion Branding and Consumer Behaviors presents eye-opening theory, literature review and original research on the mutual influence of branding strategies and consumer response.
250 pages, 13 black & white illustrations, 30 black & white tables, biography
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 31 de enero de 2014 |
| ISBN13 | 9781493902767 |
| Editores | Springer-Verlag New York Inc. |
| Páginas | 151 |
| Dimensiones | 163 × 242 × 15 mm · 408 g |
| Lengua | English |
| Editor | Choi, Tsan-Ming |
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