Measuring Marketing: The 100+ Essential Metrics Every Marketer Needs, Third Edition - John Davis - Libros - De Gruyter - 9781501515767 - 19 de diciembre de 2017
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Measuring Marketing: The 100+ Essential Metrics Every Marketer Needs, Third Edition 3rd edition

John Davis

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Measuring Marketing: The 100+ Essential Metrics Every Marketer Needs, Third Edition 3rd edition

Organized into eleven focused sections, Measuring Marketing offers an effective approach to the science behind marketing. Written for both marketing managers and senior executives, this informative guide puts more than 110 key metrics in perspective.


390 pages, 45 Illustrations, black and white; 25 Tables, black and white

Medios de comunicación Libros     Paperback Book   (Libro con tapa blanda y lomo encolado)
Publicado 19 de diciembre de 2017
ISBN13 9781501515767
Editores De Gruyter
Páginas 390
Dimensiones 171 × 241 × 24 mm   ·   664 g
Lengua English  

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Mas por John Davis