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Measuring Marketing: The 100+ Essential Metrics Every Marketer Needs, Third Edition 3rd edition
John Davis
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Measuring Marketing: The 100+ Essential Metrics Every Marketer Needs, Third Edition 3rd edition
John Davis
Organized into eleven focused sections, Measuring Marketing offers an effective approach to the science behind marketing. Written for both marketing managers and senior executives, this informative guide puts more than 110 key metrics in perspective.
390 pages, 45 Illustrations, black and white; 25 Tables, black and white
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 19 de diciembre de 2017 |
| ISBN13 | 9781501515767 |
| Editores | De Gruyter |
| Páginas | 390 |
| Dimensiones | 171 × 241 × 24 mm · 621 g |
| Lengua | English |
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