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Social Media Strategy: Marketing, Advertising, and Public Relations in the Consumer Revolution Third edition
Keith A. Quesenberry
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Social Media Strategy: Marketing, Advertising, and Public Relations in the Consumer Revolution Third edition
Keith A. Quesenberry
Social Media Strategy: Marketing, Advertising and Public Relations in the Consumer Revolution, Third Edition is a blueprint for the practice of marketing communications, advertising and public relations in a digital world where the consumer has taken control.
492 pages, 32 Tables, unspecified; 58 Halftones, black and white; 27 Illustrations, black and white
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 12 de agosto de 2020 |
| ISBN13 | 9781538138168 |
| Editores | Rowman & Littlefield |
| Páginas | 492 |
| Dimensiones | 262 × 186 × 37 mm · 1,11 kg |
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