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Customers Inside, Customers Outside: Designing and Succeeding With Enterprise Customer-Centricity Concepts, Practices, and Applications Michael Lowenstein
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Customers Inside, Customers Outside: Designing and Succeeding With Enterprise Customer-Centricity Concepts, Practices, and Applications
Michael Lowenstein
Over the years, leading companies have entered a period of marketing and operational intersection and convergence. This book covers the important developments in the business community, including customer and brand decision-making and influence; customer behavior measurement; and, big customer data.
154 pages, black & white illustrations
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 24 de enero de 2014 |
| ISBN13 | 9781606498965 |
| Editores | Business Expert Press |
| Páginas | 154 |
| Dimensiones | 60 × 91 × 4 mm · 217 g |
| Lengua | Inglés |
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