HBR's 10 Must Reads on Strategic Marketing (with featured article "Marketing Myopia," by Theodore Levitt) - HBR's 10 Must Reads - Harvard Business Review - Libros - Harvard Business Review Press - 9781633694576 - 2 de abril de 2013
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HBR's 10 Must Reads on Strategic Marketing (with featured article "Marketing Myopia," by Theodore Levitt) - HBR's 10 Must Reads

Harvard Business Review

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HBR's 10 Must Reads on Strategic Marketing (with featured article "Marketing Myopia," by Theodore Levitt) - HBR's 10 Must Reads

Increase your marketing impact and deliver competitive advantage. These definitive Harvard Business Review articles will help you build relationships with profitable customers, distinguish your offerings from others, and coordinate fruitfully with your partners in sales.


224 pages

Medios de comunicación Libros     Hardcover Book   (Libro con lomo y cubierta duros)
Publicado 2 de abril de 2013
ISBN13 9781633694576
Editores Harvard Business Review Press
Páginas 224
Dimensiones 240 g

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