Recomienda este artículo a tus amigos:
The Information-Economics Perspective on Brand Equity - Foundations and Trends in Marketing
Tulin Erdem
Precio
€ 61,99
Pedido desde almacén remoto
Entrega prevista 3 - 12 de dic.
Los regalos de Navidad se podrán canjear hasta el 31 de enero
Nuestros clientes opinan:
Añadir a tu lista de deseos de iMusic
The Information-Economics Perspective on Brand Equity - Foundations and Trends in Marketing
Tulin Erdem
Focuses on the information-economics theoretic framework of brand equity. The authors posit that consumer-based brand equity is the value of a brand as a credible signal of a product's positioning. In their framework, the content, clarity, and credibility of the brand signal creates intangible benefits, and enhances perceived quality.
73 pages
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 31 de agosto de 2016 |
| ISBN13 | 9781680831689 |
| Editores | now publishers Inc |
| Páginas | 73 |
| Dimensiones | 157 × 236 × 11 mm · 132 g |
| Lengua | English |
Ver todo de Tulin Erdem ( Ej. Paperback Book )