Trends, Mobility & Impact of Organizational & Financial Networks on Media Markets

The media and communication sector has developed into a key economic sector in the modern information society. Convergence has gained an enormous amount of attention in media studies within the last several years. It is used to describe the merging of formerly distinct functions, markets and fields of application, which has changed the way companies operate and consumers perceive and process media content. With today's dynamic and rapidly evolving environment, media managers must have a clear understanding of different delivery platforms, as well as a grasp of critical management, financial and economic factors in order to stay current and move their organizations forward. This monograph covers and contextualizes many of the current intricately intertwined debates concerning relevant issues on how media companies are embracing the revenue and financing models, as well as digital convergence in online publishing and television media. This volume gathers nuanced insights from an array of renowned academic researchers and pursues a highly interdisciplinary approach. The book also explores the managerial and technological tensions and responsibilities companies face as they adapt to the new and fluid digital convergence reality. The contributors illustrate the contours of our current media environment. Not willing to rest on old paradigms or theories, the contributors propose new analytical frameworks for making sense of television in the age of the digital convergence. This book is intended for advanced undergraduates and graduate students in media management courses, policy makers, scholars, and media practitioners.