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Trust in Market Relationships
Sandro Castaldo
Trust in Market Relationships
Sandro Castaldo
Trust in Market Relationships illustrates that the importance of trust in a commercial arena has intensified as markets have become more complex. He aims not to simplify this complexity, but to present guidelines for an interpretative model of trust, and to define fundamental concepts for trust management strategies.
320 pages
Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
Publicado | 27 de noviembre de 2007 |
ISBN13 | 9781845427610 |
Editores | Edward Elgar Publishing Ltd |
Páginas | 320 |
Dimensiones | 240 × 163 × 29 mm · 604 g |
Lengua | English |
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