William Marcellino

Developing, Disseminating, and Assessing Command Narrative: Anchoring Command Efforts on a Coherent Story William Marcellino

In the contemporary era marked by informational competition, one of the most important activities of a strategic or operational command is the development, presentation, and support of the command's narratives. Drawing on the scientific literature and lessons learned from the joint force, the authors of this report describe best practices for the effective use of command narrative.