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Competitive Branding Strategies: Managing Performance in Emerging Markets Rajagopal 2019 edition
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Competitive Branding Strategies: Managing Performance in Emerging Markets
Rajagopal
Globalization has expanded the options for building brand strategies through social media, the internet, and in conventional approaches. It provides the necessary guidance with proven strategies for building successful brands, the decisions and options faced by brand managers, and the tools to manage brands effectively.
288 pages, 7 Illustrations, black and white; XXV, 288 p. 7 illus.
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 8 de octubre de 2019 |
| ISBN13 | 9783030249328 |
| Editores | Springer Nature Switzerland AG |
| Páginas | 288 |
| Dimensiones | 150 × 220 × 20 mm · 539 g |
| Lengua | Alemán |
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