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Engineering Legitimacy: How Institutional Entrepreneurs in E-Commerce Bring Fashion Companies into the Digital Age 1st ed. 2018 edition
Iva Petkova
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Engineering Legitimacy: How Institutional Entrepreneurs in E-Commerce Bring Fashion Companies into the Digital Age 1st ed. 2018 edition
Iva Petkova
Through the lens of the fashion industry, Iva Petkova explores not only how institutionalized organizations react and adapt to the rise of start-up outsiders, but also how these outside "disruptors" seek to cultivate legitimacy and win influence.
188 pages, 1 Tables, color; 1 Illustrations, color; 12 Illustrations, black and white; XVII, 188 p.
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 6 de junio de 2018 |
| ISBN13 | 9783319907062 |
| Editores | Springer International Publishing AG |
| Páginas | 188 |
| Dimensiones | 489 g |
| Lengua | German |
Ver todo de Iva Petkova ( Ej. Hardcover Book y Paperback Book )