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Social Media Marketing: Game Theory and the Emergence of Collaboration 2010 edition
Eric Anderson
Social Media Marketing: Game Theory and the Emergence of Collaboration 2010 edition
Eric Anderson
Der Drehbuchautor und seine Rechte VII VII Vorwort Contents Chapter 1: Surviving the Customer . 1 The Origins of Game Theory . 2 Game Theory, the New Media, and the NEW New Media . 8 Chapter 2: Zero-Sum Games in Traditional Marketing . 1 Zero-Sum Games and the Problem of Transparency . 3 The Wisdom of Randomization .
188 pages, biography
Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
Publicado | 8 de noviembre de 2014 |
ISBN13 | 9783642436208 |
Editores | Springer-Verlag Berlin and Heidelberg Gm |
Páginas | 188 |
Dimensiones | 155 × 235 × 11 mm · 285 g |
Lengua | English |
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