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Manual of International Marketing. 2006 edition
Thomas Heilmann
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Manual of International Marketing. 2006 edition
Thomas Heilmann
Top executives in international marketing and marketing professors give hands-on theoretical insights and practical guidelines for the most relevant problems in international marketing. The book is structured by easily accessible marketing catchwords and contains one in-depth, compact article per catchword.
568 pages
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 21 de septiembre de 2014 |
| ISBN13 | 9783834946553 |
| Editores | Gabler |
| Páginas | 588 |
| Dimensiones | 168 × 240 × 30 mm · 811 g |
| Editor | Heilmann, Thomas |
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