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![Cover for Doug McKenzie-Mohr · Fostering Sustainable Behavior: An Introduction to Community-Based Social Marketing (Paperback Book) [Fourth edition] (2025)](https://imusic.b-cdn.net/images/item/original/306/9781069168306.jpg?doug-mckenzie-mohr-2025-fostering-sustainable-behavior-an-introduction-to-community-based-social-marketing-paperback-book&class=scaled&v=1763077298)
![Cover for Doug McKenzie-Mohr · Fostering Sustainable Behavior, Third Edition: An Introduction to Community-Based Social Marketing (Paperback Book) [3 Revised edition] (2011)](https://imusic.b-cdn.net/images/item/original/421/9780865716421.jpg?doug-mckenzie-mohr-2011-fostering-sustainable-behavior-third-edition-an-introduction-to-community-based-social-marketing-paperback-book&class=scaled&v=1648105057)