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![Cover for Iva Petkova · Engineering Legitimacy: How Institutional Entrepreneurs in E-Commerce Bring Fashion Companies into the Digital Age (Paperback Book) [Softcover Reprint of the Original 1st 2018 edition] (2019)](https://imusic.b-cdn.net/images/item/original/792/9783030080792.jpg?iva-petkova-2019-engineering-legitimacy-how-institutional-entrepreneurs-in-e-commerce-bring-fashion-companies-into-the-digital-age-paperback-book&class=scaled&v=1614874128)
![Cover for Iva Petkova · Engineering Legitimacy: How Institutional Entrepreneurs in E-Commerce Bring Fashion Companies into the Digital Age (Hardcover Book) [2018 edition] (2018)](https://imusic.b-cdn.net/images/item/original/062/9783319907062.jpg?iva-petkova-2018-engineering-legitimacy-how-institutional-entrepreneurs-in-e-commerce-bring-fashion-companies-into-the-digital-age-hardcover-book&class=scaled&v=1608922367)