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![Cover for Kitchen, Philip (University of Hull) · Marketing Communications: Principles and Practice (Paperback Book) [New edition] (1998)](https://imusic.b-cdn.net/images/item/original/965/9781861521965.jpg?kitchen-philip-university-of-hull-1998-marketing-communications-principles-and-practice-paperback-book&class=scaled&v=1408426068)