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![Cover for Max Sutherland · Advertising and the Mind of the Consumer: What works, what doesn't and why (Paperback Book) [3 New edition] (2008)](https://imusic.b-cdn.net/images/item/original/992/9781741755992.jpg?max-sutherland-2008-advertising-and-the-mind-of-the-consumer-what-works-what-doesn-t-and-why-paperback-book&class=scaled&v=1502326280)