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![Cover for Mitch Axelrod · The New Game of Selling: Attract, Convert, and Keep More Customers - and Multiply Profits (Paperback Book) [First edition] (2014)](https://imusic.b-cdn.net/images/item/original/705/9780991580705.jpg?mitch-axelrod-2014-the-new-game-of-selling-attract-convert-and-keep-more-customers-and-multiply-profits-paperback-book&class=scaled&v=1415048576)