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![Cover for Stephanie Hintze · Value Chain Marketing: A Marketing Strategy to Overcome Immediate Customer Innovation Resistance - Contributions to Management Science (Paperback Book) [Softcover reprint of the original 1st ed. 2015 edition] (2016)](https://imusic.b-cdn.net/images/item/original/788/9783319384788.jpg?stephanie-hintze-2016-value-chain-marketing-a-marketing-strategy-to-overcome-immediate-customer-innovation-resistance-contributions-to-management-science-paperback-book&class=scaled&v=1603476233)
![Cover for Stephanie Hintze · Value Chain Marketing: A Marketing Strategy to Overcome Immediate Customer Innovation Resistance - Contributions to Management Science (Hardcover Book) [2015 edition] (2015)](https://imusic.b-cdn.net/images/item/original/753/9783319113753.jpg?stephanie-hintze-2015-value-chain-marketing-a-marketing-strategy-to-overcome-immediate-customer-innovation-resistance-contributions-to-management-science-hardcover-book&class=scaled&v=1519515813)