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![Cover for Tobias Richter · Marketing Programme and Process Standardisation: An Empirical Investigation of Marketing Standardisation and its Contingency Factors in the US Market (Hardcover Book) [New edition] (2012)](https://imusic.b-cdn.net/images/item/original/824/9783631607824.jpg?tobias-richter-2012-marketing-programme-and-process-standardisation-an-empirical-investigation-of-marketing-standardisation-and-its-contingency-factors-in-the-us-market-hardcover-book&class=scaled&v=1501696333)
