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Simulated Test Marketing: Technology for Launching Successful New Products
Kevin J. Clancy
Simulated Test Marketing: Technology for Launching Successful New Products
Kevin J. Clancy
An evaluation of the methodologies, advantages, and disadvantages of all the current STM systems and models now in use. The authors describe a wealth of new tools and techniques that will transform a risky marketing plan into a plan for success.
306 pages, Illustrations
Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
Publicado | 6 de marzo de 1995 |
ISBN13 | 9780029055052 |
Editores | Simon & Schuster Ltd |
Páginas | 306 |
Dimensiones | 152 × 229 × 25 mm · 454 g |
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