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The Fall of Advertising and the Rise of PR
Al Ries
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The Fall of Advertising and the Rise of PR
Al Ries
Reveals a shift in marketing trends from advertising to publicity, citing the successes of such top brands as the Body Shop, Starbucks, and Wal-Mart, while sharing strategies on establishing credibility and implementing a slow PR build.
320 pages, illustrations
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 11 de mayo de 2004 |
| ISBN13 | 9780060081997 |
| Editores | HarperCollins Publishers Inc |
| Páginas | 320 |
| Dimensiones | 135 × 202 × 20 mm · 272 g |
| Lengua | English |
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