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Guerrilla PR Wired
Michael Levine
Suitable for start-up owners, entrepreneurs, and those who want to garner the greatest publicity for the least money, this manifesto teaches them techniques to break through the once-impregnable firewalls of print and broadcast media. It also includes tips for writing an attention-grabbing press release, and "Web-tailoring" it to its recipients.
306 pages
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 16 de marzo de 2003 |
| ISBN13 | 9780071382328 |
| Editores | McGraw-Hill Education - Europe |
| Páginas | 306 |
| Dimensiones | 147 × 215 × 17 mm · 366 g |
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