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Progress in Tourism Marketing - Routledge Advances in Tourism 1.º edición
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Progress in Tourism Marketing - Routledge Advances in Tourism 1.º edición
Aims to evaluate the contemporary progress of theoretical approaches to tourism marketing. This book also seeks to show the ways to further develop the concept of tourism marketing for application within tourist destinations and individual businesses, and evaluate its potential impact on performance improvement.
326 pages, illustrations
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 30 de marzo de 2006 |
| ISBN13 | 9780080450407 |
| Editores | Taylor & Francis Ltd |
| Páginas | 328 |
| Dimensiones | 166 × 245 × 25 mm · 756 g |
| Lengua | English |
| Editor | Andreu, Luisa |
| Editor | Kozak, Metin (Kadir Has University, Turkey) |