All Eyes East: Lessons from the Front Lines of Marketing to China's Youth - M. Bergstrom - Libros - Palgrave Macmillan - 9780230120624 - 3 de abril de 2012
En caso de que portada y título no coincidan, el título será el correcto

All Eyes East: Lessons from the Front Lines of Marketing to China's Youth

M. Bergstrom

Precio
€ 42,99

Pedido desde almacén remoto

Entrega prevista 17 - 28 de ene. de 2025
Añadir a tu lista de deseos de iMusic

All Eyes East: Lessons from the Front Lines of Marketing to China's Youth

All Eyes East: How Chinese Youth will Revolutionize Global Marketing provides brands looking to capitalize on this new world order with the insight they need to understand and capture the world's most powerful audience. Bergstrom provides insights into Chinese youth, revealing what makes them unique from their counterparts around the world.


256 pages, 17 black & white illustrations

Medios de comunicación Libros     Hardcover Book   (Libro con lomo y cubierta duros)
Publicado 3 de abril de 2012
ISBN13 9780230120624
Editores Palgrave Macmillan
Páginas 237
Dimensiones 157 × 236 × 23 mm   ·   417 g