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Business Strategy: An Introduction 3.º edición
Edgar, David (Caledonian Business School, Glasgow)
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Business Strategy: An Introduction 3.º edición
Edgar, David (Caledonian Business School, Glasgow)
Business Strategy is a compact, plain-speaking textbook for those approaching strategy for the first time. Key features include: international case studies; chapters on current issues such as CSR, emerging markets and new technologies; hot topics: research project areas to investigate, and guru guides: bite-sized bios of key thinkers in the field.
392 pages, 68 colour illustrations, 50 figures, 27 black & white tables
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 1 de abril de 2011 |
| ISBN13 | 9780230218581 |
| Editores | Bloomsbury Publishing PLC |
| Páginas | 392 |
| Dimensiones | 184 × 250 × 21 mm · 750 g |