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Misbehaving: The Making of Behavioural Economics
Richard H. Thaler
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Misbehaving: The Making of Behavioural Economics
Richard H. Thaler
When economics meets psychology, the implications for individuals, managers and policy makers are both profound and entertaining. Coupling recent discoveries in human psychology with a practical understanding of incentives and market behaviour, the author enlightens readers about how to make smarter decisions in an increasingly mystifying world.
432 pages
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 5 de mayo de 2016 |
| ISBN13 | 9780241951224 |
| Editores | Penguin Books Ltd |
| Páginas | 432 |
| Dimensiones | 197 × 130 × 26 mm · 318 g |
| Lengua | English |
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