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Don't Mess with the Logo - Financial Times Series
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Don't Mess with the Logo - Financial Times Series
Andy Milligan
Building a brand with impact is one of the most important tasks that any business faces. Few people understand how to actually go about creating an effective brand. This book is a no holds barred guide to what brand building is, what it isn't and exactly what you have to do to build your brand.
240 pages, Illustrations
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 23 de julio de 2009 |
| ISBN13 | 9780273714200 |
| Editores | Pearson Education Limited |
| Páginas | 240 |
| Dimensiones | 137 × 217 × 16 mm · 298 g |
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