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Media Management and Economics Research in a Transmedia Environment - Electronic Media Research Series 1.º edición
Media Management and Economics Research in a Transmedia Environment - Electronic Media Research Series 1.º edición
This landmark work centers on media management and economics within a diverse, international, historical and constantly changing environment. Developed at the 2012 Research Symposium in conjunction with the annual convention of the Broadcast Education Association, it represents the most current theory and research in the area.
296 pages, 41 black & white tables
Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
Publicado | 15 de mayo de 2013 |
ISBN13 | 9780415818155 |
Editores | Taylor & Francis Ltd |
Páginas | 278 |
Dimensiones | 167 × 235 × 21 mm · 562 g |
Lengua | English |
Editor | Albarran, Alan B. |