Recomienda este artículo a tus amigos:
Global Advertising, Attitudes, and Audiences - Routledge Advances in Management and Business Studies 1.º edición
Tony Wilson
Precio
€ 215,99
Pedido desde almacén remoto
Entrega prevista 14 - 26 de jun.
Nuestros clientes opinan:
Añadir a tu lista de deseos de iMusic
También disponible como:
Global Advertising, Attitudes, and Audiences - Routledge Advances in Management and Business Studies 1.º edición
Tony Wilson
This book presents consumer response to global media branding as a cognitive process whose understanding is important for advertising industry as well as academic investigation. Interpreting reactions to screen advertising, accounting for them in local cultural terms, must be the first stage of any subsequent quantitative study.
182 pages, black & white illustrations
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 21 de octubre de 2010 |
| ISBN13 | 9780415875974 |
| Editores | Taylor & Francis Ltd |
| Páginas | 168 |
| Dimensiones | 159 × 231 × 17 mm · 428 g |
| Lengua | English |
Mostrar todo
Mas por Tony Wilson
Otros también han comprado
![Cover for Karsten Tanggaard · Sous vide 2.0 (Bound Book) [1.º edición] (2019)](https://imusic.b-cdn.net/images/item/original/714/9788711902714.jpg?karsten-tanggaard-2019-sous-vide-2-0-bound-book&class=scaled&v=1553442238)
![Cover for Jens Andersen · Mine Unge År - Kim Larsen (Bound Book) [1.º edición] (2018)](https://imusic.b-cdn.net/images/item/original/435/9788740049435.jpg?jens-andersen-2018-mine-unge-aar-kim-larsen-bound-book&class=scaled&v=1541667178)
![Cover for Anders Matthesen · Ternet Ninja: Ternet Ninja - filmudgave (Paperback Book) [2.º edición] (2018)](https://imusic.b-cdn.net/images/item/original/755/9788763858755.jpg?anders-matthesen-2018-ternet-ninja-ternet-ninja-filmudgave-paperback-book&class=scaled&v=1537601902)
![Cover for Gurli Gris: Peppa Pig - Gurli Gris og de gyldne gummistøvler (Bound Book) [1.º edición] (2017)](https://imusic.b-cdn.net/images/item/original/828/9788771658828.jpg?2017-gurli-gris-peppa-pig-gurli-gris-og-de-gyldne-gummistoevler-bound-book&class=scaled&v=1507810209)
![Cover for Gitte Christensen og Kathrine Tobiasen · Slægtsforskning på nettet 3. udgave (Sewn Spine Book) [1.º edición] (2017)](https://imusic.b-cdn.net/images/item/original/604/9788778538604.jpg?gitte-christensen-og-kathrine-tobiasen-2017-slaegtsforskning-paa-nettet-3-udgave-sewn-spine-book&class=scaled&v=1490131774)
![Cover for Søren Lerby; Steffen Pedersen · Søren Lerby - Dirigenten (Sewn Spine Book) [1.º edición] (2023)](https://imusic.b-cdn.net/images/item/original/676/9788702396676.jpg?soeren-lerby-steffen-pedersen-2023-soeren-lerby-dirigenten-sewn-spine-book&class=scaled&v=1696597557)
![Cover for Astrid Lindgren · Astrid Lindgren: Brødrene Løvehjerte. Gaveudgave (Bound Book) [6.º edición] [Indbundet] (2007)](https://imusic.b-cdn.net/images/item/original/031/9788702058031.jpg?astrid-lindgren-2007-astrid-lindgren-broedrene-loevehjerte-gaveudgave-bound-book&class=scaled&v=1365444187)
![Cover for Jones, Dylan (Editor) · Sweet Dreams The Story Of The New Romantics Hardback Book (Hardcover Book) [Main edition] (2020)](https://imusic.b-cdn.net/images/item/original/439/9780571353439.jpg?jones-dylan-editor-2020-sweet-dreams-the-story-of-the-new-romantics-hardback-book-hardcover-book&class=scaled&v=1599467912)
![Cover for Sylviane Donnio · Jeg ku´ godt æde et barn (Bound Book) [2.º edición] [Indbundet] (2013)](https://imusic.b-cdn.net/images/item/original/158/9788792022158.jpg?sylviane-donnio-2013-jeg-ku-godt-aede-et-barn-bound-book&class=scaled&v=1341180129)
Ver todo de Tony Wilson ( Ej. Paperback Book , Hardcover Book , CD y Book )