Recomienda este artículo a tus amigos:
Global Advertising, Attitudes, and Audiences - Routledge Advances in Management and Business Studies 1.º edición
Tony Wilson
Global Advertising, Attitudes, and Audiences - Routledge Advances in Management and Business Studies 1.º edición
Tony Wilson
This book presents consumer response to global media branding as a cognitive process whose understanding is important for advertising industry as well as academic investigation. Interpreting reactions to screen advertising, accounting for them in local cultural terms, must be the first stage of any subsequent quantitative study.
182 pages, black & white illustrations
Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
Publicado | 21 de octubre de 2010 |
ISBN13 | 9780415875974 |
Editores | Taylor & Francis Ltd |
Páginas | 168 |
Dimensiones | 159 × 231 × 17 mm · 428 g |
Lengua | English |
Mostrar todo
Mas por Tony Wilson
Otros también han comprado
Ver todo de Tony Wilson ( Ej. Paperback Book , Hardcover Book , CD y Book )