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Winning the Professional Services Sale: Unconventional Strategies to Reach More Clients, Land Profitable Work, and Maintain Your Sanity
Michael W. McLaughlin
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Winning the Professional Services Sale: Unconventional Strategies to Reach More Clients, Land Profitable Work, and Maintain Your Sanity
Michael W. McLaughlin
Professional services providers have had to rethink their sales methods and adapt to profound changes in the way customers buy services. In response, Michael McLaughlin presents a strategy for winning new business with a holistic approach to each customer relationship.
224 pages, , black & white line drawings
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 30 de julio de 2009 |
| ISBN13 | 9780470455852 |
| Editores | John Wiley & Sons Inc |
| Páginas | 224 |
| Dimensiones | 163 × 236 × 21 mm · 440 g |
| Lengua | English |
Ver todo de Michael W. McLaughlin ( Ej. Hardcover Book )