Positioning for Professionals: How Professional Knowledge Firms Can Differentiate Their Way to Success - Wiley Professional Advisory Services - Tim Williams - Libros - John Wiley & Sons Inc - 9780470587157 - 17 de septiembre de 2010
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Positioning for Professionals: How Professional Knowledge Firms Can Differentiate Their Way to Success - Wiley Professional Advisory Services

Tim Williams

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Positioning for Professionals: How Professional Knowledge Firms Can Differentiate Their Way to Success - Wiley Professional Advisory Services

It s not the best companies that prevail in the marketplace, but rather the best brands. The goal of business strategy is not just to be better, but different. Learn how to build a differentiating value proposition by clearly and carefully defining your brand boundaries: Calling, Competencies, Customers, and Culture.


188 pages, Illustrations

Medios de comunicación Libros     Hardcover Book   (Libro con lomo y cubierta duros)
Publicado 17 de septiembre de 2010
ISBN13 9780470587157
Editores John Wiley & Sons Inc
Páginas 208
Dimensiones 237 × 162 × 21 mm   ·   394 g
Lengua English  

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