Positioning for Professionals: How Professional Knowledge Firms Can Differentiate Their Way to Success - Wiley Professional Advisory Services

Tim Williams

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Positioning for Professionals: How Professional Knowledge Firms Can Differentiate Their Way to Success - Wiley Professional Advisory Services

It s not the best companies that prevail in the marketplace, but rather the best brands. The goal of business strategy is not just to be better, but different. Learn how to build a differentiating value proposition by clearly and carefully defining your brand boundaries: Calling, Competencies, Customers, and Culture.

188 pages, Illustrations

Medios de comunicación	Libros Hardcover Book (Libro con lomo y cubierta duros)
Publicado	17 de septiembre de 2010
ISBN13	9780470587157
Editores	John Wiley & Sons Inc
Páginas	208
Dimensiones	237 × 162 × 21 mm · 394 g
Lengua	English

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