Recomienda este artículo a tus amigos:
Principles and Practice of Social Marketing: An International Perspective
Donovan, Rob (Curtin University of Technology, Perth)
Precio
Íkr 13.726,96
Pedido desde almacén remoto
Entrega prevista 12 - 24 de jun.
Nuestros clientes opinan:
Añadir a tu lista de deseos de iMusic
Principles and Practice of Social Marketing: An International Perspective
Donovan, Rob (Curtin University of Technology, Perth)
Theory and practice come together in a textbook that combines the latest research with real-life examples of social marketing campaigns the world over. By using an evidence-based approach that gives many real-life examples in every chapter, students learn the principles and methods of social marketing in context.
524 pages, 65 b/w illus. 19 tables 64 exercises
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 28 de octubre de 2010 |
| ISBN13 | 9780521167376 |
| Editores | Cambridge University Press |
| Páginas | 526 |
| Dimensiones | 189 × 243 × 26 mm · 1,02 kg |