Why It Sells: Decoding the Meanings of Brand Names, Logos, Ads, and Other Marketing and Advertising Ploys - The R&L Series in Mass Communication

Danesi, Marcel, University of Toronto

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Why It Sells: Decoding the Meanings of Brand Names, Logos, Ads, and Other Marketing and Advertising Ploys - The R&L Series in Mass Communication

Danesi, Marcel, University of Toronto

Guiding readers through the basics of how to interpret ads, this work explores everything from product and package design to jingles, cyberadvertising, ad campaigns, global impacts, culture jamming, and advertising effects. It is for readers interested in how ads, marketing, and branding take hold in the consumer psyche.

220 pages

Medios de comunicación	Libros Paperback Book (Libro con tapa blanda y lomo encolado)
Publicado	21 de septiembre de 2007
ISBN13	9780742555457
Editores	Rowman & Littlefield
Páginas	220
Dimensiones	161 × 224 × 14 mm · 364 g

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