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Marketing Places: Attracting Investment, Industry, and Tourism to Cities, States, and Nations
Philip Kotler
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Marketing Places: Attracting Investment, Industry, and Tourism to Cities, States, and Nations
Philip Kotler
This straightforward guide for effectively marketing places has been the framework for economic development in the 1990s and beyond.
400 pages, black & white illustrations
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 15 de enero de 2002 |
| Fecha de lanzamiento original | 2007 |
| ISBN13 | 9780743236362 |
| Editores | Simon & Schuster |
| Páginas | 400 |
| Dimensiones | 153 × 229 × 24 mm · 625 g |
| Lengua | English |
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