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Brandwashed: Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy
Martin Lindstrom
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Brandwashed: Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy
Martin Lindstrom
Discover the tricks, strategies and manipulations that businesses, advertisers and retailers across the world use to engineer human desire and compel consumers to open their wallets, with this insider's-view.
288 pages
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 3 de enero de 2012 |
| ISBN13 | 9780749465049 |
| Editores | Kogan Page Ltd |
| Páginas | 288 |
| Dimensiones | 151 × 228 × 24 mm · 394 g |
| Lengua | English |
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