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New Service Development: Creating Memorable Experiences James A. Fitzsimmons
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New Service Development: Creating Memorable Experiences
James A. Fitzsimmons
This book addresses issues of how to develop new service products -- where the concept of service has moved from transaction to experience.
344 pages, Illustrations
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 5 de enero de 2000 |
| ISBN13 | 9780761917410 |
| Editores | SAGE Publications Inc |
| Páginas | 344 |
| Dimensiones | 152 × 228 × 19 mm · 580 g |
| Lengua | Inglés |
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