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Consumer Behavior in Asia: Issues and Marketing Practice 1.º edición
Erdener Kaynak
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Consumer Behavior in Asia: Issues and Marketing Practice 1.º edición
Erdener Kaynak
Six contributions written by professors of marketing and business focus on the Chinese consumer market, with one chapter addressing techniques for marketing to "Generation X" in Singapore, Malaysia, and Hong Kong. Other contributions compare North American and Chinese product-country images and bran
130 pages
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 22 de julio de 1999 |
| ISBN13 | 9780789006912 |
| Editores | Taylor & Francis Inc |
| Páginas | 130 |
| Dimensiones | 400 g |
| Lengua | English |
| Editor | Chan, T. S. |
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