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International Retailing Plans and Strategies in Asia 1.º edición
Erdener Kaynak
International Retailing Plans and Strategies in Asia 1.º edición
Erdener Kaynak
Examines the strategies of Western retailers entering into Asian markets, and provides specific case examples showing why some companies have failed in Asia - as well as factors that helped others succeed. This book is designed for international marketing students, retail researchers, business managers, and policymakers.
222 pages
Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
Publicado | 28 de junio de 2005 |
ISBN13 | 9780789028891 |
Editores | Taylor & Francis Inc |
Páginas | 216 |
Dimensiones | 400 g |
Lengua | English |
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