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Marketing Issues in Transitional Economies 1999 edition
Rajeev Batra
Marketing Issues in Transitional Economies 1999 edition
Rajeev Batra
As the markets in transitional economies open and grow, major challenges and opportunities arise for multinational firms entering these markets, local firms facing these new competitors, and policymakers seeking to increase the ability of all firms to compete fairly and efficiently.
287 pages, biography
Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
Publicado | 31 de agosto de 1999 |
ISBN13 | 9780792384984 |
Editores | Springer |
Páginas | 287 |
Dimensiones | 155 × 235 × 19 mm · 612 g |
Editor | Batra, Rajeev |