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Rethinking Marketing: Towards Critical Marketing Accountings
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Rethinking Marketing: Towards Critical Marketing Accountings
This volume on marketing as a field of study, research and practice proposes ways forward for the discipline and profession. The contributors cover issues in contemporary marketing, including: marketing philosophy, marketing ethics, the marketing profession, and marketing teaching and research.
288 pages
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 30 de diciembre de 1998 |
| ISBN13 | 9780803974906 |
| Editores | Sage Publications Ltd |
| Páginas | 288 |
| Dimensiones | 156 × 234 × 19 mm · 540 g |
| Editor | Brownlie, Douglas |
| Editor | Saren, Michael |
| Editor | Wensley, Robin |
| Editor | Whittington, Richard |